Em uma atitude bastante rara, Steve Jobs respondeu pessoal e diretamente a um apelo de desenvolvedores para manter o nome de um aplicativo que a Apple os obrigou a alterar.
Há algum tempo, a Little App Factory recebeu uma carta da Baker & McKenzie — firma de advocacia que representa a Apple — exigindo que eles alterassem o nome do iPodRip. Além disso, pediu que o desenho de iPod fosse retirado do ícone/logo do produto.
O software existe desde 2003 e permite que usuários copiem músicas de iPods/iPhones de volta para o computador. Até espanta, a Apple reclamar mais do nome do que da funcionalidade em si, visto que o iPodRip já foi baixado mais de cinco milhões de vezes até hoje, processando mais de um bilhão de arquivos.
John Devor, CEO da Little App Factory, contatou Steve Jobs sobre a questão:
Dear Mr. Jobs,
My name is John Devor and I’m the co-owner of a small Mac shareware company named The Little App Factory and a long-term Apple customer and shareholder. I doubt you’re aware but we recently received a letter from a law firm working on Apple’s behalf instructing us that we had violated several of Apple’s trademarks in our application iPodRip and asking us to cease using the name and Apple trademarks in our icons.
We have been distributing iPodRip since 2003 with the aim of providing a method to recover music, movies and photos from iPods and iPhones in the event of a serious hardware failure on their Mac which leads to data loss. Our goal has been to provide the highest quality product coupled with the highest quality service in a bid to resolve some of the angst that is generated by such an ordeal; service befitting of an Apple product. In this department we think we have succeeded as we have approximately 6 million customers, many Apple employees, music artists and other notable people in society. In fact I’d argue that our customer service is the best of all competing applications in our niche as many of them are scams and frauds that leave Apple customers with a terrible taste in their collective mouths. We fear very much that tens of thousands of Apple customers looking to recover their own music and having heard of our product via word-of-mouth or otherwise, will instead find a product produced by one of our competitors, and will wind up the victim of a scam (one closely-named competitor charges a hidden monthly fee, for instance).
It is quite obvious that we mean Apple no harm with the use of the name iPodRip, or of the inclusion of trademarked items in our icons, and in fact I believe that we have been providing an excellent secondary service to Apple customers that has potentially caused you many repeat clients. In fact, we are quite aware that Apple support and store staff have recommended our software on numerous occasions as far back as 2004 so we have felt that we were doing something right!
With this in mind, we are in desperate need of some assistance and we beseech you to help us to protect our product and our shareware company, both of which we have put thousands upon thousands of hours of work into. Our company goal is to create Mac software of the highest quality with the best user experience possible. I myself dropped out of school recently to pursue a path in the Mac software industry, and you yourself have been a consistent inspiration for me.
If there is anything at all you can do with regards to this matter, we would be most grateful.
E, depois disso tudo, ouviu o seguinte de volta:
Change your apps name. Not that big of a deal.
Sent from my iPhone
Tudo bem que a marca não era lá muito forte, mas o caso recente do Mighty Mouse até que dá moral para a Apple falar sobre troca de nomes. 😉 Sobre o iPodRip, bom, agora ele se chama iRip. A parte curiosa é que o aplicativo não tem mais um iPod no ícone, conforme a Apple pediu, mas ganhou um iMac Aluminum no lugar:
Provocação gratuita? 😛 Heh.